is an old fashioned Swedish word with a double meaning, “way of life” and “fuss”.
It’s a word that describes the way I relate to design in a simple way. In each project I search for the core value in order to be able too choose another path than others have walked before me. It creates space to establish new solutions with a holistic approach.
And when it comes down to the other word; let’s face it, how fun is life without a little fuss?