This spring I graduated with a Bachelor of Fine Arts in Product Design and decided to start JACOBSON BACKMAN DESIGN STUDIO in Varberg, Sweden. With the aim to always challenge myself and learn new things I enjoy to work in a broad field from industrial to graphic design to photography and strategic design and communication.
I come from the engineering and the manufacturing side, growing up in a family that are manufacturing CNC-machines and special Machine Tools which have given me both interest and knowledge of production processes. It made me choose a path as electrician, but after a couple of years my always problem solving mind wanted to develop the products I was working with everyday.
A big part of my design process is about questioning because I believe that the questions takes me further than the answer. The reason? When you settle with an answer you stop to develop. I would describe my design language as emotional minimalism, because my goal is that the user will enjoy and care for the product and by that create objects to use and cherish for years to come.
Aiming to be involved in the whole process to be able to improve and follow up the result.